Latina Moms and #AmaTuCereal: Kellogg’s Breakfast Findings

by Melanie Edwards on November 11, 2011 · 2 comments

in Latino Culture, Parenting

Corn Flake Cereal with Blueberries Last year I had the opportunity to host a Kellogg’s Love Your Cereal breakfast with friends and family. We learned more about Kellogg’s cereals and had a chance to ask questions directly from a Kellogg’s representative. This year, I’ve once again partnered with Kellogg’s and was part of the Ama Tu Cereal (Love Your Cereal) team they sponsored to the Blogalicious 2011 conference. I’m happy to partner with Kellogg’s again, as they’re a company that has been a part of my life since I can remember.

In Puerto Rico, and throughout much of the Caribbean and Latin America, we have a bad habit of calling things by the most popular name brand that makes it. So, for example, all pain killers are Tylenol, regardless of the actual brand. Likewise, for much of my childhood I heard my mami saying, “Quieres con fleik?” which translates to “Do you want some corn flakes?” It didn’t matter that she might have been talking about Frosted Flakes instead. Another way we referenced Frosted Flakes in our house was to simply call it “El Tigre” (The Tiger), due to Tony the Tiger of course! To this day, Frosted Flakes is still my brother’s favorite cereal and it’s probably my husband’s too.

Kellogg's Ama Tu Cereal Team at Blogalicious 2011

As part of my work with the Kellogg’s Ama Tu Cereal team at Blogalicious, I helped provide information on how Latina moms responded to Kellogg’s Breakfast in America survey. The survey found that 9 out of 10 Latina moms want their kids to eat breakfast every day, but unfortunately, 40% said their kids did not. However, almost 40% did say they ensure their children have breakfast daily. Additionally, Latina moms are 20% more likely than moms overall to get up early to prepare their children’s breakfast. And, it was found that Latina moms are 17% more likely than moms overall to say their family brings breakfast to work or school.

I know that it gets hectic in the morning as the entire household works to get ready for school and work. I admit that my husband and I are not good about eating breakfast and most days skip it. However, we make sure baby girl eats breakfast every day. It’s not always fancy, and sometimes it is a bowl of cereal, but she always eats something in the morning.

What are some favorite breakfast foods for your family?

Disclosure: Kellogg’s was a sponsor for the Blogalicious 2011 conference and I was compensated for my work.

Cereal photo: Mike Johnson –

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{ 2 comments… read them below or add one }

1 Platanos, Mangoes and Me! November 13, 2011 at 10:59 am

I will take a bowl of frosted anytime….and I know what you mean about calling things…LOL


2 modernmami November 13, 2011 at 6:52 pm

We still have el tigre in our house regularly!


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