Trust is not easy to come by; it’s something to be earned. I’m sure you’ve heard some variation of this sentiment many times in your life and have probably said it yourself, especially if you’re a parent. I know it’s something I’ve said to my baby boy and girl several times in trying to teach them about honesty, but also in showing them the character of other people and who they should honor with their own trust. Have you ever thought about the number of people that our small children have to trust on a daily basis? From placing trust in their parents, grandparents, or caregivers to trusting teachers, coaches, friends, and even health care providers – there’s a large number of people our kids interact with that require a factor of trust.
Special, small moments seem to be the best at establishing trust, which is why a caring thought, helpful action, or a humorous moment can all go a long way in creating trust. When it comes to doctors and other health care providers, it can be hard to feel a sense of trust, especially when you don’t visit them routinely. When my children visit their physician, she talks with them about school, extracurricular activities, and other topics that help them feel at ease. When we’ve interacted with hospital nurses that care for my father (he has dementia), I point out to the kids when a nurse is going above and beyond to help my father (and our family) feel comfortable in a tense situation. It all leads to my children trusting their physician more, even if they routinely see her for an annual visit. Or to our family trusting that the nurses caring for my dad will be vigilant and nurturing, even when we’re not present. Trust is important with health care providers, which is why Pearle Vision is committed to building trust with patients and providing genuine eye care by taking the time to listen and understand what’s important to us.
Would you say you are very trusting these days? A national survey conducted by Pearle Vision found that “43% of Americans have less trust in the world than usual.” Not surprising, is it? However, the same survey confirmed much of what we know in our hearts – small, personal moments are key in establishing trust. Check out Pearle Vision’s new TV ad below, part of their Small Moments campaign. The video, called Ben’s Glasses, is incredibly heartwarming and highlights how trust between patients and their eye care experts is built through small moments!
Ben’s Glasses, a Small Moments Video by Pearle Vision
I’m sure you can agree that when your health care providers take the time to listen and truly understand what’s important to you in your health care journey, your experience is automatically better. That is the commitment of the eye care experts at Pearle Vision – to go beyond medical tests and exams, beyond just correcting your vision, and provide comprehensive eye care. The overall health of your eyes is what Pearle Vision has in mind when they say, “Nobody cares for eyes more than Pearle.” With small moments like the one in Ben’s Glasses and by listening to their patients, health care providers can establish trust. Today more than ever, #TrustMatters, so much like Pearle Vision is doing, let’s take steps towards gaining it back!
What small moments have helped you or your family establish trust with a health care provider?
All photos © Melanie Edwards/modernmami™
Disclosure: I have been compensated by Pearle Vision for my time and effort in creating this post. All thoughts and opinions are my own.