This post is part of a paid campaign.

Do you remember how old you were when your mother began teaching you how to clean? Or did she? I can’t really remember exactly how old I was when I began to learn. I do, however, have memories of being 8 or 9 years old and coming home after school to a list of chores that included tasks such as sweeping, vacuuming, and cleaning the bathroom.

It used to irk me to no end that I was expected to help with such chores, while my 16 year old brother was not. By that age we were no longer living in Puerto Rico, and being influenced by my new peers and their way of thinking, I would sometimes question why I had to clean and he did not. “Porque tú tienes que aprender como limpiar y cocinar para que cuando tengas tu propia casa y marido sepas mantenerla.” (Because you need to learn how to clean and cook so that when you have your own home and husband, you’ll know how to maintain it.) That was the answer I would receive from my mother and yes, I am very much aware how antiquated it was. Even then, it seemed odd to me.

Yet, for all the complaining I did and the old-fashioned thinking my mom had at the time, I now find myself saying things like, “I’m glad my mom taught me how to properly clean and cook.” The husband appreciates it too and will often boast to his friends and family when they compare notes on “the wives.”

So, it seems, that learning cleaning rituals and tips from your mother, is a big part of many Latinas’ childhood, as is true for me. So much so, that a recent study conducted by Garcia Research, found that “93% of Latinas helped their mothers clean as a child with sweeping, mopping and washing dishes.” That’s a lot of little girls complaining about chores, much like I did.

But, even more interesting were some other findings of this study that resonated with me. It’s almost as if they came to my house and observed my own cleaning habits.

• More than half of Latinas prefer certain elements of old-fashioned cleaning, such as washing dishes by hand instead of dishwasher (83 percent), mopping the floors with a regular mop or by hand (73 percent). Most preferred this old fashioned approach because it’s what they are used to and plus it was “a better clean.”

Yes! I almost always wash dishes by hand. It’s only been in the past few months that we’ve begun to use the dishwasher more. My mother doesn’t even use hers at all and uses it instead for storage. I’m not sure what the other 27% of people are doing for their floors if they’re not mopping with a regular mop. I always tell my husband, “This is how my mom taught me. It’s the only way I know how to do it and it works!” So, yeah. It seems the majority of Latinas are in agreement with me regarding cleaning rituals we learned from our mamis.

• Music is an integral part of the cleaning routine with Spanish pop being the favorite playlist among 53 percent.
  

Ok, this one is a little different for me. While music is a big part of my cleaning routine – I always blast the radio to get me going while I clean – I don’t listen to Spanish pop. Well, I guess it actually depends on what this study considers to be Spanish pop. I tend to listen to more upbeat music, including merengue, salsa, and English dance music, in order to keep my energy going. But, still. The fact that research confirms that most of us clean while listening to music amazes me.

It’s pretty amazing to see that so many Latinas have so much in common – even down to something as simple as cleaning. The study also found that “43% of Latinas report their significant others as helping with household cleaning – a surprising find, considering the long-standing myth that cleaning is a role predominantly performed by women.” How great is that? The myths are being debunked, even for Latino households. At first I thought that this finding was reflective of the newer generation of Latinas, such as myself. However, the participants in the study were Spanish-dominant (59%), Hispanic females between 25 to 54 years old living in the U.S.

Because the holiday season is upon us and many of us are preparing our homes for family gatherings and guests, it’s a high season for cleaning. Why not have some fun with it and join Clorox in a Holiday celebration? Clorox is currently hosting the Holiday Health Twitter Sweepstakes, where they’ll be giving away a weekly prize of a $50 American Express gift card for 5 weeks, plus a grand prize of a $100 American Express gift card at the end of the sweepstakes. To enter, just tweet how you’re helping to keep your family healthier during the holiday season, using the hashtag #cloroxfiestas. You can tweet in either English or Spanish. Official sweepstakes rules can be found both in English and Spanish. Good luck if you enter!

What cleaning ritual did you learn from your mom, aunt, grandmother, etc.? Will you teach the same traditions/rituals to your children?

Disclosure: This post was written in conjunction with a paid campaign on behalf of The Clorox Company, but all experiences, thoughts, and opinions are original.

This post was co-written with Ana Lilian Flores of SpanglishBaby.

When I began blogging in 2006, it was hard for me to find other Latino bloggers. There were some, but in the last year and a half there has been an explosion in how many Latino-owned blogs are now published. In fact, the Blogs By Latinas directory had only 156 registered blogs in October 2009 and, less than a year later, has added 505 new ones, with that number increasing by the day. I think it’s all very exciting and couldn’t be happier about it.

I’ve been able to meet some amazing bloggers – and particularly women – who I wouldn’t have met otherwise. They are inspiring, smart, and generous. This is something that is not unique to them because they are Latinas, but the fact that they are, provides for an almost-immediate connection amongst us. We are able to relate on various levels, principally on living a bi-cultural life.

But you see, Latina bloggers are outpacing the general market in our growth. According to Sophia Mind, Hispanic women in the U.S. are one of the fastest-growing online demographics, and more than 85 percent of Latinas visit social networks on a regular basis. It makes sense then, that Latina bloggers are now seeing much more interest and engagement from brands and companies. Why? For the same reasons we connect with each other; we are Americans who easily maneuver two cultures – often times two languages as well – and we love our social media, which is perfect for spreading the right message.

Let’s take a look at two companies in particular that have successfully engaged with Latina bloggers: General Mills and V-Me.

This past May, General Mills invited 32 Latina bloggers from around the country – flying most of us to Miami at company expense – to participate in the re-launch of Que Rica Vida, its Hispanic-focused family website. The event was unique in that it was the first time in the blogging world that a company focused so heavily on marketing to Latinas. Through attending, we were able to learn about the brand’s initiatives, connect with other Latinos (bloggers and journalists), and use our social media presence to share relevant information with our various online communities.

In addition to the efforts of General Mills, there is a group of seven influential Latina bloggers who are being sponsored to attend the BlogHer 2010 conference by V-me, a Spanish-language TV network in partnership with public television. This is the first time any media company is sponsoring a group of bloggers at a major blog conference, let alone a group that is culture-specific. It’s a timely decision, as this year, there will be more Latina bloggers at BlogHer than ever before. We will also have a more active role in the conference with the inclusion of the first all-Latina panel session at BlogHer and the Social Fiesta, BlogHer’s first Latina-inspired community party in celebration of Latina and Hispanic culture.

By selecting these seven women, each with their own following and niche expertise, V-me is building a relationship in which the bloggers act as advocates and create awareness for a brand they already know and trust. “V-Me’s partnership with popular American Latina bloggers is a sign of what is to come — the massive recognition by corporations that Latina brand ambassadors are a smart investment in reaching a powerful market that speaks in two dominant languages and thrives in two cultures,’’ said Carrie Ferguson Weir, publisher of Tiki Tiki Blog, an award-winning site about growing up, and living, Latino in the United States.

So, who are these women that have partnered with V-Me? The seven Latina bloggers chosen by V-me to represent the network are:

• Ana Lilian Flores – SpanglishBaby
• Carol Cain – The Adventures of a NYCity Mama
• Carrie Ferguson Weir – Tiki Tiki Blog
• Melanie Edwards – ModernMami.com and 40weeks Plus
• Rory Lassanske – Mamá Contemporánea
• Roxana A. Soto – SpanglishBaby and MimosBlog
• Silvia Martinez – Mamá Latina Tips and Disneylandia al Día

You’ve already heard from some of these bloggers above, but what do the rest of these Latina bloggers have to say about the recent surge in marketing to Latinas? In their own words:

“Marketers and PR agencies are turning their attention to the Latina blogosphere in a big way because they have noticed what a diverse, opinionated and influential group we are. As the Hispanic population continues its upward trend, brands will continue to reach out to bloggers who capture the true spirit of this diverse group and that know how to talk to us in a way that reflects who we are. Such is the case with V-me’s decision to choose seven of the most influential Latina bloggers, each with a voice of our own, to represent them as Ambassadors during BlogHer 10. This is a huge opportunity for us to show how professionally we approach blogging as a career and how far our reach can go.” – Ana Lilian Flores

“I believe that the support of bloggers by major brands and corporations legitimizes and recognizes the work, dedication, passion, and enthusiasm that goes into so many of the blogs out there. Blogs are the products of many creative people, people who inspire, people who support, and people who have something of value to share. When brands support blogs – good, well written blogs- they also help the entrepreneurs and creative writers behind them.

When those bloggers are Latinas, or women of color, they support something more. A voice not often well-represented or heard. I am excited to be a member of the V-Me group not because it gave me a way to get to a conference, but because it gave me an opportunity to stand side-by-side other Latinas who, despite our common culture, represent a variety of interests, lifestyles, and voices different from my own. A difference that was specifically sought out and is enthusiastically supported. Together we represent the differences in our culture on many levels, just as V-Me does. This type of blog-brand relationship is one I hope to see more of in the near future.” – Carol Cain

Are you a Latina blogger? What has been your experience with brands so far? If you’re on the brand or marketing side, what appeals to you about engaging with Latina bloggers?

Disclosure: I attended the Que Rica Vida launch event in Miami, FL as a guest of General Mills. All opinions and thoughts are my own and I was not required to post about the event. In addition, V-Me TV is a sponsor of mine for the BlogHer 2010 conference.

Photos by Dariela Cruz and used with permission.