brand

Formalizing Your Blog Into a Business

Blogging

Guest post by John Gerber If you’ve been blogging for a while, or if your blog concept includes commercial aspects, you have probably thought about whether you should formalize your blog into a business and how to go about doing it. If you’re like many bloggers, that thought can raise intimidating questions. Why should I […]

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Are Any of These Behaviors Damaging Your Professional Brand?

Blogging

Guest post by Kim Dority – part 2 of a 2-part series on Professional Brands [Editor’s Note: The original article focused on your brand for traditional employment/career success. I have added notes for applying this information to your online/blogging career, designated with the “Editor” preface.] Read part 1 – Build Your Professional Brand for Career […]

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Build Your Professional Brand for Career Success

guest-posts

Guest post by Kim Dority – part 1 of a 2-part series on Professional Brands [Editor’s Note: Though this article focuses on your brand for traditional employment/career success, it can be applied to your online/blogging career.] What’s a professional brand? In the marketing world, a brand is the collective characteristics that the market attributes to […]

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