A little over a week ago, I attended the BlogHer 2010 conference in New York City. It was wonderful for a variety of reasons: the husband and baby girl went with me, I was part of a group of seven Latina bloggers sponsored by Vme TV, and there was an amazing vibe present amongst the bloggers attending.

On a personal level, I was able to connect and hang out with many people, both from the brand/PR side, as well as fellow bloggers. Many hugs, laughs, and conversations were exchanged. The bond between a group of women who “talk” on a regular basis online, was deeply strengthened.

This year’s BlogHer also afforded me some fabulous professional opportunities. From co-hosting the first-ever Latino BlogHer community party, Social Fiesta, and speaking on a panel, to being interviewed for the first time ever…then proceeding to two additional video interviews. All of this in just three short days.

Photo courtesy of TODAY Moms crew

The panel I spoke on, titled Latinas in Social Media, was very successful. As both a speaker and moderator of the panel, I am extremely pleased with the outcome and have received really positive feedback from those in the audience. Both bloggers and brand/PR representatives enjoyed learning about the Latina social media community and hearing first-hand from Latina bloggers. A dialogue ensued between the panel and attendees that could have lasted for many more hours, but unfortunately had to be cut short due to time limitations. However, it was a wonderful start to what I envision will lead to many more conversations via blogs and other social media outlets.

I’d like to create such an outlet here by sharing some highlights from the panel for those who couldn’t attend, and continue the dialogue so that both bloggers and brands can learn from each other.

First, the panelists that spoke at the BlogHer 2010 Latinas in Social Media session were:

• Lexi Esparza – La Primera Blog – @laprimera
• Monica Vila – The Online Mom – @theonlinemom
• Jeannette Kaplun – Todobebé – @jeannettekaplun
• Silvia Martinez – Mamá Latina Tips – @mamalatina
• Melanie Edwards – ModernMami.com – @modernmami

Some key facts we introduced at the beginning of the panel:

• Latinas have been blogging for an average of 4 years, some much longer
• Latina-owned blogs are written in English, Spanish, or a combination: 72% English, 69% Spanish, 8% Spanglish
• 37% of Latina blogs focus mostly on being Latina; 18% have never mentioned they’re Latina
• While all panel members are moms, many Latina bloggers are not and some are single and have never been married
• Variety of topics/niches amongst Latina blogging community: politics, food, coupons/frugal, culture, green living, etc.

*Source: Latina Bloguera Survey, July 2010 (over 900 Latina bloggers were surveyed)

Each panelist shared what inspires her to write and how being a Latina influences her writing, if it does at all. A consensus amongst the panelists was that being Latina does influence our writing, much in the same way it influences our daily lives. We all embrace our Latino culture and bring a variety of cultural values and traditions to our blogs. While none of the panelists particularly focus on Latino culture on their blogs, they all agreed with my statement that “I may not often write about being a Latina or my culture, but I share a Latina point of view on similar topics others write about.”

In addition to sharing our personal stories, the panel asked questions of the audience, since we were also interested in learning from them. Some questions we asked attendees included:

• Do you feel you need to announce that you’re Latina on your blog? Should we have to?
• For the PR and brand representatives: What do you look for when marketing to Latinas or reaching out to Latina bloggers? What about when seeking bloggers in general to join your campaigns?
• What is the value in collecting together as Latinas and working together?

From the comments shared, I learned that whether or not a blogger specifies she is Latina on her blog will depend greatly on the person and the content of the blog. For example, one blogger pointed out that when writing about political issues, announcing yourself can lead to privacy and safety issues – she herself had even received death threats via her blog. Others have no issues announcing their heritage and find it to bring about many more connections. I myself shared that when I began ModernMami.com in 2006, I did not specify I was a Latina. Those that knew Spanish or were familiar with the term, recognized the “mami” part of the blog name and would ask if I was Latina. However, about two years later, an online friend suggested that I incorporate being Latina more into my writing, and I proceeded to share that I am Latina on my about page. The change in how I was approached was evident almost immediately.

The PR and brand representatives that spoke up during the panel shared that mostly they don’t specifically look for Latina bloggers, but more so great content. They shared that when seeking bloggers to partner with on campaigns, they look at several factors:

1. Numbers do matter. While they’d love to say it’s not important, many of their PR clients and brands do ask for numbers.
2. Content matters more. They love to see personality in the content you write and prefer that as bloggers we incorporate personal stories into our blog posts rather than just copy and paste a press release.
3. Be professional. Above all, act professionally when working with brands and PR companies. After a good experience with a blogger on a campaign, it’s more likely they’ll reach out to you again for future campaigns.

As I mentioned, I’d like to continue the conversation held during the BlogHer panel. Whether you’re a blogger, PR or brand representative, and whether or not you attended the session during BlogHer ’10, please share your thoughts on the information and questions discussed. I think many from both sides can learn from each other.

Some more information concerning Latina bloggers that came about during or after BlogHer 2010 (video interviews found below):

• Bloguera Power!
• The Explosion of the Latina Blogger
• Latina bloggers on the rise – TODAY Moms interview Ana Lilian Flores, Carrie Ferguson Weir, and Melanie Edwards
• Women, The 5G Network via PepsiCo interviews Melanie Edwards

Videos:

TODAY Moms Interview

Visit msnbc.com for breaking news, world news, and news about the economy

PepsiCo Interview

This post was co-written with Ana Lilian Flores of SpanglishBaby.

When I began blogging in 2006, it was hard for me to find other Latino bloggers. There were some, but in the last year and a half there has been an explosion in how many Latino-owned blogs are now published. In fact, the Blogs By Latinas directory had only 156 registered blogs in October 2009 and, less than a year later, has added 505 new ones, with that number increasing by the day. I think it’s all very exciting and couldn’t be happier about it.

I’ve been able to meet some amazing bloggers – and particularly women – who I wouldn’t have met otherwise. They are inspiring, smart, and generous. This is something that is not unique to them because they are Latinas, but the fact that they are, provides for an almost-immediate connection amongst us. We are able to relate on various levels, principally on living a bi-cultural life.

But you see, Latina bloggers are outpacing the general market in our growth. According to Sophia Mind, Hispanic women in the U.S. are one of the fastest-growing online demographics, and more than 85 percent of Latinas visit social networks on a regular basis. It makes sense then, that Latina bloggers are now seeing much more interest and engagement from brands and companies. Why? For the same reasons we connect with each other; we are Americans who easily maneuver two cultures – often times two languages as well – and we love our social media, which is perfect for spreading the right message.

Let’s take a look at two companies in particular that have successfully engaged with Latina bloggers: General Mills and V-Me.

This past May, General Mills invited 32 Latina bloggers from around the country – flying most of us to Miami at company expense – to participate in the re-launch of Que Rica Vida, its Hispanic-focused family website. The event was unique in that it was the first time in the blogging world that a company focused so heavily on marketing to Latinas. Through attending, we were able to learn about the brand’s initiatives, connect with other Latinos (bloggers and journalists), and use our social media presence to share relevant information with our various online communities.

In addition to the efforts of General Mills, there is a group of seven influential Latina bloggers who are being sponsored to attend the BlogHer 2010 conference by V-me, a Spanish-language TV network in partnership with public television. This is the first time any media company is sponsoring a group of bloggers at a major blog conference, let alone a group that is culture-specific. It’s a timely decision, as this year, there will be more Latina bloggers at BlogHer than ever before. We will also have a more active role in the conference with the inclusion of the first all-Latina panel session at BlogHer and the Social Fiesta, BlogHer’s first Latina-inspired community party in celebration of Latina and Hispanic culture.

By selecting these seven women, each with their own following and niche expertise, V-me is building a relationship in which the bloggers act as advocates and create awareness for a brand they already know and trust. “V-Me’s partnership with popular American Latina bloggers is a sign of what is to come — the massive recognition by corporations that Latina brand ambassadors are a smart investment in reaching a powerful market that speaks in two dominant languages and thrives in two cultures,’’ said Carrie Ferguson Weir, publisher of Tiki Tiki Blog, an award-winning site about growing up, and living, Latino in the United States.

So, who are these women that have partnered with V-Me? The seven Latina bloggers chosen by V-me to represent the network are:

• Ana Lilian Flores – SpanglishBaby
• Carol Cain – The Adventures of a NYCity Mama
• Carrie Ferguson Weir – Tiki Tiki Blog
• Melanie Edwards – ModernMami.com and 40weeks Plus
• Rory Lassanske – Mamá Contemporánea
• Roxana A. Soto – SpanglishBaby and MimosBlog
• Silvia Martinez – Mamá Latina Tips and Disneylandia al Día

You’ve already heard from some of these bloggers above, but what do the rest of these Latina bloggers have to say about the recent surge in marketing to Latinas? In their own words:

“Marketers and PR agencies are turning their attention to the Latina blogosphere in a big way because they have noticed what a diverse, opinionated and influential group we are. As the Hispanic population continues its upward trend, brands will continue to reach out to bloggers who capture the true spirit of this diverse group and that know how to talk to us in a way that reflects who we are. Such is the case with V-me’s decision to choose seven of the most influential Latina bloggers, each with a voice of our own, to represent them as Ambassadors during BlogHer 10. This is a huge opportunity for us to show how professionally we approach blogging as a career and how far our reach can go.” – Ana Lilian Flores

“I believe that the support of bloggers by major brands and corporations legitimizes and recognizes the work, dedication, passion, and enthusiasm that goes into so many of the blogs out there. Blogs are the products of many creative people, people who inspire, people who support, and people who have something of value to share. When brands support blogs – good, well written blogs- they also help the entrepreneurs and creative writers behind them.

When those bloggers are Latinas, or women of color, they support something more. A voice not often well-represented or heard. I am excited to be a member of the V-Me group not because it gave me a way to get to a conference, but because it gave me an opportunity to stand side-by-side other Latinas who, despite our common culture, represent a variety of interests, lifestyles, and voices different from my own. A difference that was specifically sought out and is enthusiastically supported. Together we represent the differences in our culture on many levels, just as V-Me does. This type of blog-brand relationship is one I hope to see more of in the near future.” – Carol Cain

Are you a Latina blogger? What has been your experience with brands so far? If you’re on the brand or marketing side, what appeals to you about engaging with Latina bloggers?

Disclosure: I attended the Que Rica Vida launch event in Miami, FL as a guest of General Mills. All opinions and thoughts are my own and I was not required to post about the event. In addition, V-Me TV is a sponsor of mine for the BlogHer 2010 conference.

Photos by Dariela Cruz and used with permission.