Saving Even More Money with Walmart’s BOGO Ad Match in Florida

by Melanie Edwards on November 19, 2013 · 27 comments

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Walmart's BOGO Ad Match in Florida

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Walmart has been matching local competitor ad prices for a while now, but in the state of Florida, Walmart is now also matching BOGO (buy one get one free) deals! I’m so lucky to live in Florida and be able to take advantage of this wonderful promotion, which was surprisingly really hassle-free to complete! I was asked by Walmart to share my experience with you on how to participate in their new BOGO ad match and provide you with a little more information on how it works. But, first, check out this commercial local to the Orlando and Central Florida area to get a better idea of Walmart’s BOGO ad match!

Walmart BOGO Ad Match Commercial for Orlando, Florida Area

Here in Florida, there are several stores that offer weekly BOGO deals which can often go a long way in rounding out your grocery shopping trip. I tend to purchase items my family regularly uses when they go on BOGO sale because most times it means I save quite a bit of money. For those of you that use coupons on top of the BOGO deal, you can really save a lot of money! But, here’s where Walmart’s BOGO ad match works beautifully: you can purchase the first item at Walmart’s everyday low price, plus receive the second item for free! Let me share with you a real example from my own shopping trip.

Walmart's BOGO Ad Match in Florida

I purchased frozen pizza that was on BOGO sale at a local grocery store. The pizza cost $6.19, so I would have gotten 2 of them for that price through their BOGO sale. But, at Walmart, the same pizza regularly cost $3.33 so for nearly half the price, I also got 2 pizzas! In fact, I double lucked out because Walmart had the pizza on sale for $2.98 on the day I went shopping, so really I got TWO frozen pizzas for $2.98 thanks to the BOGO ad match! This is just one example of how I saved money and was able to use the BOGO ad match to get two items at the regular, less expensive Walmart price.

How Walmart BOGO Ad Match Works: More Information

Walmart's BOGO Ad Match in Florida

Below are a few bullet points sent to me by Walmart to help answer any questions you may have about how BOGO ad match works in the state of Florida:

  • Walmart will match the price of any local competitor’s printed ad, including BOGO offers, while their ad is in effect, for an identical product. Our store managers define “local” for each store– they are the experts on their community and know which stores are within the trade area.
  • Currently, this only applies to the state of Florida.
  • We have placed a limit of 2 BOGO offers per item to make sure all of our customers are able to take advantage of this new policy.
  • Walmart accepts one valid manufacturer coupon per item purchased, please see Walmart’s current coupon policy for details. Customers Ad matching BOGO offers can apply a manufacturer’s coupon on both of the items, including the free item.

The process of matching the BOGO deals was super easy and painless. I simply brought the competitor’s printed sales ad to the store with me, showed the cashier the necessary items that were on BOGO sale at the competitor, and she matched the offer right on the spot after scanning the first item at Walmart’s price. I can’t even tell you how excited I am to be able to take advantage of BOGO deals at Walmart now to double up on the savings! I was so excited after my shopping trip, that I texted my husband from the parking lot sharing the excitement with him. (No lie!)

If you’re in Florida, have you taken advantage of Walmart’s BOGO ad match yet? How are you liking it?

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All photos © Melanie Edwards/modernmami™

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{ 27 comments… read them below or add one }

1 South Floridian November 21, 2013 at 10:55 am

Been working great for me. No reason to shop at Publix or Winn Dixie for their BOGO’s, nor to even shop at the discount places like Save A Lot or Dollar General or Presidential, as Walmart will price match them also. They really do guarantee the lowest prices in town, all under one roof. I have found that bringing the competitor’s print ads are a very good idea.


2 Melanie Edwards November 21, 2013 at 2:38 pm

So glad to hear that! I’ve been having great luck myself. :)


3 Ashley December 9, 2013 at 10:56 pm

Really great break-down of how it works. Just what I was looking for! Thanks so much :)


4 Melanie Edwards December 11, 2013 at 11:42 am

So glad you found it helpful!


5 michelle March 7, 2014 at 8:46 pm

I absolutelyyy LOVE the matching BOGOS at walmart :)


6 michelle March 7, 2014 at 8:56 pm

I “heard” about the matching from a friend arounddd the “end of September” , I was thinking, what ???? I knew walmart was cheaper on MOST products . Sooo, I was ecstatic ! OVer 5 months later, I still am :) Have saved ALOT of money . And being a couponer (not hardcore, but doing fine) have saved even more. I just keep stocking up my pantry (cuzz im paranoid, they’ll stop the matching) , thennn my “matching bogo PARTY will come to an end :( :( :( Will be a sad day for me if that ever happens .


7 Carmen Duerr March 13, 2014 at 7:11 am

I only wish it was that easy here in Naples Florida at the East Trail Walmart. I think I have left more carts at the register and gone to public across the street than actual purchases when it comes to bogos and coupons. The managers don’t even know their own company policy, and can’t be bothered to learn them. There are only two managers there that have taken the time to understand what they are offering, and the cashiers all make up their own rules. I am done for now with Walmart. I have 6 kids and grandbabies I do not have time for their ignorance and the frustration it has caused me.


8 Melanie Edwards March 14, 2014 at 7:44 pm

I’m so sorry to hear that! I’ve passed your feedback along to the Walmart team. Thanks for sharing with us.


9 Jeannett E March 20, 2014 at 10:19 am

I am still in absolute awe about the BOGO price match!!! It’s simply amazing!!! I have three boys who will eat you out of house and home, I literally save a minimum of $200 a week. I too live in Naples, but I go to the Wal-Mart Market off of Airport Pulling and I have also shopped at the Collier location using BOGO and never had a problem. Some of the people in line behind me kind of roll their eyes, because it takes a little longer to check out, but for once in my life I’m actually getting paid for dirty looks;) Saving a minimum of $800 a month ($9600 annually) is like the lottery check I’ll never win;) I’m still in shock over the whole phenom…… Hope it never ends, but just in case I bought a freezer (from Wal-Mart) yesterday to store all my fabulous finds:) Save, save, save!!!!


10 Melanie Edwards March 24, 2014 at 3:17 pm

Thanks for sharing your experience, Jeannett!


11 Denise B. April 3, 2014 at 6:19 pm

We were told this morning at the Wal-Mart we shop at that it is no longer ad matching BOGO’s! :(


12 Melanie Edwards April 7, 2014 at 1:22 pm

Oh no! Denise, do you mind sharing which Walmart store this is? Feel free to email me privately – melanie at modernmami dot com.


13 Karen April 12, 2014 at 2:34 pm

yesteray at the St Petersburg (201 34th st n) I was told that Walmart no longer matched BOGOs. They even still had the sign up when you entered the store advertising the match. Did the policy change or was the cashier just lazy?


14 Melanie Edwards April 14, 2014 at 3:02 pm

Karen, I’m passing this along to the people I work with at Walmart so they can contact the appropriate team at Walmart and look more into it. That I know of, the policy hasn’t changed, but I’ll be sure to update once I hear back.


15 Andrea April 15, 2014 at 1:12 pm

Is there a link to their official Florida BOGO match policy ? My Walmart neighborhood market was fully matching the BOGOs including meat , produce ,and fresh bakery items. .but as of last week they are saying they won’t match THOSE bogo items anymore. Sadly those are what I mainly matched there..if they won’t match those anymore ill stick with publix and winn Dixie as they take competitor coupons and are overall more coupon friendly . Neighborhood Market
6177 S Jog Rd
Lake Worth, FL 33467


16 Melanie Edwards April 16, 2014 at 1:50 pm

Andrea, this is the link I found: I’m passing your comment along to the people I work with at Walmart so they can contact the appropriate team at Walmart and look more into it as well. I’ll be sure to update anything I hear back. Thanks!


17 michelle April 24, 2014 at 9:36 pm

i was at my walmart as of 2 days ago , my walmart is STILL matching bogos. :) PLEASEEEEE , I also am in AWEE of the matching bogos. LOVE IT is an understatement :) DONT stop the matching .


18 Melanie Edwards April 25, 2014 at 5:44 pm

That’s great to hear, Michelle! I also had no issues when I went earlier this week to my local Walmart. :)


19 nikki May 23, 2014 at 9:39 am

Is this promo still in effect?


20 Melanie Edwards May 27, 2014 at 12:28 pm

Hi Nikki, as far as I know, yes, the BOGO ad match is still in effect in Florida.


21 Brent May 28, 2014 at 8:22 pm

I just did the BOGO at the Wal-Mart in Inverness, FL the other day and they didn’t blink an eye. I just heard about it a couple months ago but each time I’ve done it, it has been painless and quick… often the cashiers are already familiar with the products and I don’t even have to show them the ads. I have not tried to match store meats, etc. but only exactly like for like items/brands and no problem with that.


22 Melanie Edwards May 29, 2014 at 8:53 pm

Great to hear, Brent!


23 Aj June 16, 2014 at 6:51 pm

Here in Polk County they were only allowing you to buy two Different BOGO per transaction per visit Ex: Dial Soap BOGO and LAYS Chips BOGO that is it no more can be on that transaction ? is that the policy? because My Cousin who lives in Citrus County Gets all the BOGO on her transaction . I am confused Please Help


24 Peggy July 2, 2014 at 12:29 pm

Melanie, The last couple of times I have been in the Florida Riverview Walmart, on Gibsonton Dr I have been hassled about Ad matching. Last night the girl only wanted to Ad match for the Blue Bunny flavors pictured in the Ad from Winn Dixie even though it said assorted flavors. They told me they won’t honor meat BOGO’s any longer.. Nor will they do store brands. They won’t honor Buy 2 get 1 Free items. She also questioned items where the manufactorer was giving an extra 20% free to the customer, because the ounces didn’t match.


25 sarah July 10, 2014 at 4:53 pm

I don’t know if this works in Tampa or not. By the mixed reviews on here about the coupon policy and the crappy customer service it seems to be better just to shop at publix or winndixie. Plus when you shop at wWalmart you are supporting an evil corporation who pays their employees the bare minimum to keep their prices so low so that everyone will shop there. Wal mart is scamming America!!!! Here is how it works…Their employees aren’t paid a living wage so many are on food stamps. Then the employees go back to Walmart to spend their food stamps while wall mart profits on our tax dollars. The CEO of Walmart makes 17 million a year while we help buy groceries for his employees so he doesn’t have to. Its a scam!!!! Boycott Walmart!!! You are paying more for those bo gos than you think!!! Wake up people!!!!!


26 Maria July 15, 2014 at 9:00 pm

How does your BoGo work. Would i pay the advertised price that publix has printed on their ad or walmart price. I went in Today was told new policy was they were goin to scan one item then charge me the difference on the other product to equal the advertised price. Thats not a deal I’d jus continue to shop @ publix . Please explain” Confused ” on Bogo price.


27 Melanie Edwards July 18, 2014 at 10:25 am

Maria, here is Walmart’s official ad match policy:

The information I explained regarding my shopping experience should also help clear things up.


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