From the category archives:

social media

Formalizing Your Blog Into a Business

Guest post by John Gerber If you’ve been blogging for a while, or if your blog concept includes commercial aspects, you have probably thought about whether you should formalize your blog into a business and how to go about doing it. If you’re like many bloggers, that thought can raise intimidating questions. Why should I [...]

Are Any of These Behaviors Damaging Your Professional Brand?

Blogging

Guest post by Kim Dority – part 2 of a 2-part series on Professional Brands [Editor’s Note: The original article focused on your brand for traditional employment/career success. I have added notes for applying this information to your online/blogging career, designated with the “Editor” preface.] Read part 1 – Build Your Professional Brand for Career [...]

Announcing Ella Media – Connecting Businesses with Today’s Digital Latina

Blogging

I’m very excited to share with you a new venture that I’ve been working on for months, but that just launched late last night! Ella Media is my marketing and consulting business, through which I’ll be connecting businesses with today’s digital Latina. Ella Media also provides digital marketing and consulting services for large brands, small [...]

Continuing the Blogging for Money Conversation

Blogging

After my post last week, Why Do Bloggers Continue to Work for Free?, I came across a few more blog posts on the same, or similar, topic. It seems several bloggers were on the same wavelength within days of each other. Because these posts have sparked a lot of conversation amongst my friends and blogging [...]

Join me at Blogalicious 2010: Networking and a ¡Parranda! {Conference Pass Giveaway}

Blogging

In about four weeks, I’ll be heading down to Miami to attend the Blogalicious 2010 conference. I was unable to attend last year’s inaugural conference, but have heard so many good things about it: the content, the networking, the people. In case you’ve never heard of it or don’t know much about the Blogalicious conference: [...]

Why Do Bloggers Continue to Work for Free?

Blogging

About five months ago, I shared with you how I was offered to work for food…literally. In exchange for seven blog posts for a brand (in one week), I was offered $200 worth of their food products. Promoting a brand for free – on that scale – was not something I could agree to do. [...]

Latinas at BlogHer 2010

Blogging

A little over a week ago, I attended the BlogHer 2010 conference in New York City. It was wonderful for a variety of reasons: the husband and baby girl went with me, I was part of a group of seven Latina bloggers sponsored by Vme TV, and there was an amazing vibe present amongst the [...]